Vodacom unveils how it will go Further Together with Basotho
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By Lineo Ramatlapeng
As a testimony to its recently launched tagline ‘Further Together’, Vodacom Lesotho has revealed a series of products, services, and corporate social investment initiatives that will see it invest more in Basotho and its businesses.
Tšepo Thabisi Executive Head of department Consumer business unit said the offerings include all networks per second billing voice bundles, data bundles, my Vodacom App Lite, Mum and Baby, local brands concepts and the Vodacom business (Small and Micro Enterprises) support campaign.
Thabisi added that further together appreciates and celebrates the collective power of technology to improve lives, provide a better future and enable an inclusive sustainable digital society.
He said all networks calling bundles now give customers more flexibility to call all networks within the country through the convenience of purchasing one all-net bundle package, without having to incur out of bundle charging.
“Further offer greater value as they billed on a pre-second basis,” he said.
Thabisi said this directly translates to more value in the form of call durations allocated per bundles.
He added it also translates into an increase in the voice calling bundles that can reach all Lesotho networks.
However, Thabisi said the data bundles have been repackaged to give customers more worth on their trusted data network with the broadest coverage and best quality.
Vodacom Lesotho’s Managing Director Mohale Ralebitso said the experience of the past year of COVID-19 crisis has demonstrated the critical role of connectivity and technology in keeping society, businesses and governments connected.
Relebitso jubilantly said, “As Vodacom we are tremendously excited, to give Basotho the best possible tools for them to lead successful fulfilling lives, using their network and the tools they can provide to make their lives easier”.
Ralebitso explained that their mum-and-baby mobile health intervention launched will provide their customers with maternal, neonatal, and child health information, designed to encourage good health practices amongst pregnant women, mothers, partners, and caregivers.
Thabiso said Vodacom also announced its effort to aid local businesses and musicians.
He said the Small and micro enterprises are given the opportunity to enjoy extended publicity and reach by way of getting advertising support from Vodacom.
Thabisi added that businesses are urged to submit their stories on how COVID-19 affected their day-to-day operations, with a chance to be profiled by way of video testimonies professionally shot by Basotho creatives.
All the molded content, Thabisi said will be published on Vodacom’s wide reach platforms including social media pages as well as radio shows.
More work under the banner local brand, Thabisi said Vodacom will enable local musicians to get the chance to win cash rewards amidst an extended dry season wherein they have not been able to make a living through live performances
He added that Vodacom through the music streaming platform, MyMuze, has created a local top 20 chart which focuses on the growing consumption of local music.
“Vodacom Lesotho takes pride in having grown over the years with unwavering support from our customers,” Ralebitso said.
Ralebitso said their biggest mandate is to continuously find ways to extend world-class services at the most affordable value possible.
He added that they acknowledge their customers’ concerns and collectively ensure that their customers access the resources and support needed during these challenging times